Introducing Cheetah Chug, a fictional energy drink brand that's all about high-energy lifestyles and extreme sports! For my capstone project in Motion Graphics and animation, I decided to whip up a short promo for this vibrant brand. Inspired by a cartoon I adored as a kid, I used "Cheetah Chug" as the ultimate fuel for thrill-seekers who live for skateboarding and biking. I had a blast bringing this project to life, adding my own style and a touch of humour along the way.
Enjoy the ride!
Capstone Project: 'Cheetah Chug' promo
Process work:
I drew a lot of inspiration from Red Bull, Nike, and Spotify for the visual language of this project. To give it a unique touch, I decided to use a collage stop-motion effect, creating a fun notebook and marker aesthetic.
Logo:
The logo is designed with sharp edges to convey a sense of power.
For the colour palette, I chose complementary colours: red and lime green. Lime green represents high energy, while red evokes excitement. The cheetah symbolizes speed and agility, with its red eyes signifying passion. Cheetah Chug stands as a symbol of unstoppable motivation.
Rough Work:
The rough drawings contribute to the overall 'notebook and marker' style of the promo. The initial sketches showcase various iterations before arriving at the final logo.
3D:
The Chrome logo and soda can were created using Blender. To achieve natural lighting and vibrant colours, some scenes were also animated in Blender.
Thank you!