Appleflats is a local business in Wellesly, Ontario; that makes a set of crabapple products. Their goal is to raise awareness about the potential extinction of Canadian crabapples and make these fruits appealing to the public. By doing so, they hope to encourage other orchards to preserve crabapple trees, thus preventing their extinction.
I had the pleasure of working with Glen, the CEO of Appleflats, on a series of explainer videos. The goal was to keep the videos simple and to the point, ensuring they effectively engaged customers during events and educated them about the business.
Hide & seek Program
Appleflats Tour
Urban Harvesting explainer video
Process work:
STORYBOARD: Hide & seek Program
Every piece begins with the basics: a pencil and paper.
illustration: Hide & seek Program
After the rough sketches, the finalized stills are vectorized in Illustrator. After which, they are animated in After Effects.
Additional assets
Thank you!